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Handwritten Logo Designs 10

Here is a selection of famous trademarks created using handwriting:

Davidoff logo design
Logo designer: Zino Davidoff, 1968–1969.
Zino Davidoff was born on March 11, 1906 in Kiev and died in 1994 at the age of 87.
Davidoff made it his business to upgrade cigar smoking and every cigar from the company carries a label with Zino’s signature.



Ford logo design
Logo designer: Childe Harold Wills, 1909.
Ford’s first chief engineer and designer, Childe Harold Wills, is thought to have developed the stylized Ford script in 1909. The oval was added in 1912, and the design has remained virtually intact since 1928. The Partners are responsible for the most recent update to the Ford identity.



Harrods logo design
Logo designer: Minale Tattersfield, 1967; modified in 1984.
The 1984 re-design for this UK department store incorporated ‘Knightsbridge’ into the mark, which is Harrods‘ London address.



Cartier logo design
Logo designer: unknown, designed before 1888.
Louis-François Cartier founded Cartier in Paris in 1847 when he took over the workshop of his master. Today, Cartier lends its name to a long line of prestigious products, from watches and jewelry to leather goods and fragrances.
Cartier’s largest stores can be found in New York, Milan, Beverly Hills, Rome, Boston, San Francisco, Tokyo, Paris, São Paulo, Shanghai, London and Vancouver.



Paul Smith logo design
Logo designer: Zena (a friend of Paul Smith), date unknown.
The Paul Smith logo design was actually written by Zena, a friend of Paul, so handwritten trademarks need not be authentic signatures. Paul Smith is an integral part of his company; he is both designer and chairman, and is continually involved in every aspect of the business.



Olive logo design
Logo designer: Liquid Agency, sometime after 2005.
Olive is a digital audio equipment manufacturer based in the United States.



Disney logo design
Logo designer: Walt Disney, 1940s.
Today’s representation is an evolved, stylized version of the founder’s signature that now identifies a media empire worth over US$25 billion in annual sales.



Kellogg’s logo design
Logo designer: Will Keith Kellogg, 1906.
One of the world’s most recognizable wordmarks, the Kellogg’s logo is a classic case of using the founder’s signature as a guarantee of authenticity.



Boots logo design
Logo designer: Jesse Boot, 1883.
The Boots Company PLC known as Boots and financially branded Boots The Chemists, is the dominant pharmacy chain in the United Kingdom, with outlets in most high streets throughout the country. In recent years they have diversified their business from a traditional pharmacy to one offering one-hour photo processing, opticians, and even home appliances in certain stores.



Stussy logo design
Logo designer: Shawn Stussy, in 1980.
Stussy is a streetwear label in the United States. Shawn Stussy was already shaping and signing surfboards on Laguna Beach, California, when he started to apply his marker pen to T-shirts.



Your thoughts on handwritten logo designs
When you come across a logotype that uses a handwritten script, what qualities do you see? Personality? Guarantee? Pride?
Some of these logo designs have lasted more than a century, with few (if any) alterations. Others have been going strong for around 50 years. What is it about the above designs that offer such longevity?

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